April 10, 2015   Clothing, Fashion Designers, Fashion Week

Patricia Field for K-Fashion

White-wigged mannequins and models. Those were the center of attention last Monday afternoon, August 5th (despite the K-pop tunes, cocktails and Korean hors d’oeuvres) when THE K-FASHION PROJECT held a preview of its second season at Intermezzo at the Javits Center. Presented by ENK International (with whom they have an exclusive partnership), the PROJECT was created by the Korea Fashion Association, which was established in 1985 under South Korea’s Ministry of Knowledge Economy and now has a membership of about 300 fashion companies.

Korean Fashions styled by Patricia Field

Constance Boardman

The mission of the KFA is to “promote, strengthen and globalize the competitiveness of the Korean fashion industry”. Certainly, when you have your brands (this season, showcased by four debuts: Buckaroo Jeans, JESSI N.Y., UGIZ, and Culture Call) styled by the inimitable Patricia Field – mission accomplished. ENK said that this collection “brings an Asian flare that is youthful, edgy and playful”. Well, Patricia Field is a champion at that game. And this being THE city of “Sex and the…”, there’s a flirty femininity that is not always girlish, but appropriately womanly, to this collection, as well.

Patricia Field’s involvement in THE K-FASHION PROJECT began with a visit to Seoul in June of 2012. Invited by the Korean Government, Field visited the stores of Korean designers, including Buckaroo whom she worked with on last year’s New York showcase. “This is an opportunity for me to work with K-Fashion again and I am looking forward to styling each collection. With their own unique identities and style, I am excited they are participating in Intermezzo and hope they are able to show the essence of Korean fashion.”

Related Posts: